Adage Furniture -

We Are Now Adage Furniture

3 August 2020
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It’s the same Core Hospitality you know and love, only better than ever.

If you asked any of our team members to describe what we do at Core Hospitality, not one person would say we’re just a furniture supplier. Sure, providing hospitality venues with the furniture they need is one part of our service, but it doesn’t tell the whole story.

Adage Melbourne

What we do is so much more than setting up tables and chairs. When we enter your empty venue for the first time, we’re looking for ways to create a sense of atmosphere to help you bring your vision to life. For us, it’s all about turning your space into a vibrant, happy place where people can come together to eat, drink and enjoy themselves.

Those who have engaged with us before will know what it’s like to work with our close-knit team, but we realised our brand wasn’t communicating the experience we provide. As it was, our brand was only expressing a fraction of who we are and what we do. You could say it was missing a few key ingredients, but ultimately, it wasn’t able to convey what matters to us the most.

Everything we do comes back to people. We wouldn’t be the company we are today without each and every member of our passionate team. To complete our story, we needed to bottle the essence of our personalities, and portray these qualities through our brand.

What you see here is the new and improved version of us. We’re still the same passionate people providing the same great service, only with a new name, and a new look and feel that speaks to the heart of who we really are. Our new brand marks the beginning of an exciting new chapter for us, and we can’t wait to share it with you.

Why Adage Furniture?

While the name Core Hospitality has served us well up until this point, we felt it needed a little more sizzle and a lot more spice. We’ve grown so much in recent years, and we all agreed that our name had to take a step up in line with where we’re headed next.

Adage Furniture has a uniqueness to it that’s brimming with imagination and creativity. It’s modern and edgy, yet simple and refined. Simply put, it’s a much better reflection of who we are as a team, and it’s the perfect name to represent us as we continue to expand across Australia. We’ve already established ourselves in Perth, and we hope to next tackle New South Wales and South Australia.

Our Bold New Look

So much thought has gone into fine-tuning every detail of our new brand.

We’ve minimised our use of black and freshened up our old lime green colour with a softer shade that promotes warmth, happiness and an easy-going approach.

While our original website was heavily product focussed, our new site uses a far more creative and minimalistic design. It’s clean, simple and modern, just like our processes.

Instead of simmering just below the surface, our personality is now infused into every part of our brand. We haven’t changed who we are, we’ve simply found a more effective way to express ourselves and communicate our story.

Our Commitment to You

Over the years, we’ve always gone above and beyond to make sure you get everything you need from us and more. Now, we’re taking what we do to the next level. As we continue to grow, we will do whatever it takes to help every bar, café and restaurant in every part of Australia. We’re ready to start spreading our love for what we do across every corner of the country.

We are now Adage Furniture, and we’re here to provide our customers with zero unhappy experiences, now and always.

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