It’s the same Zefel Wholesale Furniture you know and love, only better than ever.

If you asked any of the team members here at Zefel Furniture to describe what we do, the answer would be that we’re much more than a furniture wholesaler. Sure, providing furniture to the industry is a part of what we do, but that doesn’t tell the whole story.

What we do is much more than supplying furniture stores across Australia with fantastic hospitality choices. For us, it is all about enabling you to provide furniture to the hospitality industry that is sure to create atmosphere and turn venues into happy places.

Those who have engaged with us before will know what its like to work alongside out team. We realized that our brand wasn’t communicating the experience that we provide – it was only expressing a fraction of who we are and what we do. You could say it was missing a few key ingredients, but ultimately, it wasn’t able to convey what matters to us the most.

Everything we do comes back to people. We wouldn’t be the company we are today without each and every member of our passionate team. To complete our story, we needed to bottle the essence of our personalities, and portray these qualities through our brand.

What you see here is the new and improved version of us. We’re still the same passionate people providing the same great service, only with a new name, and a new look and feel that speaks to the heart of who we really are. Our new brand marks the beginning of an exciting new chapter for us, and we can’t wait to share it with you.

We are now Adage Furniture, and we’re here to provide our customers with zero unhappy experiences, now and forever.